Landscape Ontario Trade Magazine. March 2017 Article.
In 2001, Lexi Dearborn established Dearborn Designs, a design-build firm located in Barrie, Ontario. This followed her impressive 25-year career in the hotel and restaurant industries. Lexi is a graduate of the University of Guelph’s Landscape Design program and is a Certified Landscape Designer. She is also an active member of Landscape Ontario and has taught landscape design and gardening courses at Georgian College.
Which personal qualities are important in landscape designer?
First and foremost, it’s essential to like people. If you aren’t a people person, you’ll likely find it very challenging to work as a designer. For me, the job is a 50/50 split: half of the time is spent in my own head, creating wonderful spaces, while the other half is dedicated to learning about the clients and understanding their needs.
As a designer, we often become like a member of the client’s extended family. If you excel in your work, you strive to build that kind of relationship because understanding their dynamics is essential. It goes beyond simply hearing someone say, “I want a pool” or “I want a new front walkway.” For me, it’s about discovering who the client is so that I can create the right space for them.
How do you balance your design style with your client’s vision?
I meet with my clients to walk through their space and discuss their goals. Often, they mention wanting features like a patio or a garden, but I redirect the conversation to their activities instead. I ask, “What do you want to do in this space? Do you want to dine, swim, read, or watch birds?” This helps me create a wishlist of their desired activities.
Next, I ask how they want the space to feel. Clients frequently desire a tropical atmosphere or a cozy environment reminiscent of the Muskokas. This becomes their homework—the only task I assign them. Once I have their wishlist, I tell them I will handle the design. This approach helps to build trust between us.
Describe how you build relationships with contractors.
I’m looking for local landscape contractors known for their exceptional installations and creativity. I’ve reached out to a few local suppliers to find out who is doing construction work in our area and to gather their opinions on these contractors’ work. After doing my research, I approach a landscape contractor to see if they would be interested in pricing a job. This is the beginning of building a relationship with them. I often visit some of their projects to get a better understanding of their work.
I develop relationships with contractors slowly because, as a designer, it’s essential to work with someone who can accurately interpret my drawings. I typically begin by assigning them a couple of small projects. Building this relationship also depends on personalities. I am very particular about my job sites and the accuracy of the drawings. I need to be confident that the contractor will not only deliver high-quality work but also provide excellent service to the client.
Do you have any tips for designers just starting in the profession?
When I talk to designers who are just starting their careers, I always stress the importance of having a strong portfolio. Your portfolio should be second nature, whether it’s in print or digital format. It needs to be your primary marketing tool. Especially in the early years, before you have established a reputation, a well-crafted portfolio is essential for attracting clients.
Lexi Dearborn
Dearborn Designs & The Gabby Gardener
Landscapes for Living